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Writing: Getting Started is the Hardest Part
What do you do when the page is blank? As I look outside my window and see the mountains of surrounding, deep, clean, crisp, clear white snow banks — I think about how many things I love that are...
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Contests & Sweepstakes: What You Need to Know
Contests and sweepstakes are great ways of generating interest and expanding your reach to a target audience. If you want to increase web traffic, reward customers, and gain some new contacts to add to...
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10 Places to Look for Writing Ideas for Your Company Blog
Image by juliejordanscott via Flickr “What can I write about?” That’s usually the first question a client asks when we talk about starting a company blog. It’s likely to be your first question too....
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Noodling: Nurturing the Slow Hunch
Noodling is what I call it. Everyone has his or her own way to describe where good ideas come from, but for me, noodling just sounds like how it feels. The Temptation That first flicker of an idea asks...
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Social Media Buttons: Making Sense of Your New Options
With the ever-increasing options to post and share your favorite web content, has come a sudden influx of new social media “buttons.” These buttons are one-click conveniences that appear on a blog...
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Behind the Marketing Curtain: Fear and Humor Take Center Stage
Since my last blog several weeks ago, I ran across an interview online with Noelle Hancock, author of a new book called My Year With Eleanor. Following a sudden layoff from her steady writing job,...
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My Top Ten Favorite Twitterers
This is not another blog post about developing a comprehensive, well-defined social media strategy. This is not a blog post discussing the importance of developing enticing content on Twitter so your...
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A Young Professional Comes Full Circle
The weekend of August 26-28 in Burlington, Vermont was slated as “move-in” weekend for the University of Vermont as well as Champlain College. It’s full of chaos and nonsense as parents, new students,...
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True Confessions: I Need TV.
Recently I have been running from one marketing project to a public relations and promotional effort, then bouncing between fall sports practices, volunteer commitments, making necessary visits to...
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The NBA Lockout and its Marketing Effects
As a sports fan, I’m personally not particularly interested in basketball — an opinion not widely shared in the US. I feel your pain though basketball fans! I never want to see any league go into a...
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Do Positive Results Reflect Quality?
In the world of sports, one of the many stories being talked about right now is Denver Broncos’ rookie Quarterback Tim Tebow‘s performance in his first year of professional football. Tebow was a force...
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Bill’s Top 7 Blogs to Follow in 2012
Every now and again we all need new content to stimulate our reading minds on the Internet. With everyone and their mother (true for Mommy bloggers) writing blogs these days, the art of narrowing down...
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Who else is speaking “for the trees?” (aka, Did “The Lorax” sell out?)
Lorax Tattoo (Photo credit: jaundicedferret) Universal Pictures’ “The Lorax” has received plenty of attention in the media, marketing and environmental worlds lately. Not much of it has been all that...
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My Evolution to a “Whole” Foodie
The article caught my attention because I am a “foodie” dating a “non-foodie.” Can a Foodie and Mr. Bland Be Happy? I accurately predicted the implications this article brought up. It boggles my mind...
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I have a big APPetite.
With technology surrounding us on a daily basis, it’s really hard to keep up on absolutely EVERYTHING. Thankfully, there are really useful apps out there to help us through daily life. So, without any...
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Don’t you just love clever? SI headlines are the best
We all understand that headlines are written in such a way to capture your attention. And headlines and headings on a webpage are opportunities to incorporate key words and help search engine...
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Top Accounts to Follow on Instagram
It’s no news that in today’s world, we are inundated with advertising and marketing in every facet of our lives. Whether it’s on the Internet, TV, billboards, buses, cars with text painted all over,...
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Navigating through Olympic Marketing
Having tried, and failed, to explain any of the Olympic opening ceremonies to my children (admittedly I had a hard time following myself), I had an equally challenging time explaining the commercials....
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Want to get Noticed? Make a List!
This week’s plan to do list (Photo credit: the green gables) While scanning Time.com I noticed they currently have a list of “11 Great Secret Service Code Names.” I couldn’t resist. I had to read...
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Improve with Improv
In my former life, I was studying to be an Improv actor. Along the way, I had the fortunate opportunity of meeting and learning from some of the best improvisers. At Second City, Improv Olympic and...
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Pop Quiz! Business Writing Rules
The most valuable class I ever took was a business writing class I completed after I graduated from college. I use these lessons every (week) day, and I am unsure whether or not these rules are taught...
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Newsle: A review
Newsle is a relatively new tool that scans the Internet and notifies you about articles on “you, your friends and colleagues, and anyone else you care about.” The results are gathered and presented to...
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What Makes Advertising Commercials Work?
This time of year, commercials take center stage. Last year, I wrote about Super Bowl “Monday” and how TV news programs would be buzzing about the Super Bowl commercials the day after the big game....
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Tired Phrases? The Remedy is the Thesaurus of Course.
It has been reported that the two most tired, reviled expressions used in 2012 were the acronym YOLO (You Only Live Once) and the politician’s term for the U.S. convergence of various tax and financial...
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Take your vacation, seriously
Everybody likes taking a vacation, but as a society, we’re not very good at it. Americans work more days than our European counterparts yet our productivity is little better than theirs. Why things are...
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Campaigns To Save Favorite TV Shows: Why they (sometimes) work
We all have our favorite TV shows, and whether True Blood or Homeland, My Strange Addiction or Dancing With The Stars, the reality is that one day, our beloved escapes from reality will be cancelled...
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Marketing Spin in Suburbia (or “How I learned to Love My Lawn”)
I lead a hectic life—by choice, mind you. I’m not looking for sympathy here. It’s just a fact. With three young daughters and my husband, my job, finding time to exercise, family, friends, the dog (oh,...
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Selling the Customer Experience this Holiday
I’ve been reminded again this year how much theater and shopping have in common, especially around the holidays. The experience is everything. Theatrical debut My 9-year-old daughter just wrapped up...
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Marketing an Experience: How Gators and Fishing Left Me Wanting More
School vacation was last week and my two sons and I traveled to visit my parents in Florida. Our lives are hectic with work, sports and school events and we were looking forward to some down time with...
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Quirky Quips, Quotes and Popular Social Media Posts
In the world of social media, there is a saying that it doesn’t matter whether you are posting for a business, non-profit or personal page — kittens and puppies generate the most engagement and make...
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